Returning recently from an international trip to Japan provided a stark contrast of culture shock that has left me reflecting on brand consistency and customer service. American-based brands, my own included, can learn a great deal from the traditions and culture of Japan that apply to many aspects of business but especially to brand consistency and customer service.
Here are three principles I took away from my recent trip:
1. Brand consistency is excellence.
2. Service and hospitality matter.
3. Be responsive.
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