In the early years of developing our automated payment system, we cut our teeth with small and medium-size businesses. This was a marriage made in heaven; our clients were thrilled to have personalized customer service and that we were striving to constantly improve our tools. We were happy to have that back and forth with our end user and progressively iron out the creases in our product and processes.
As our tool became more visible among smaller companies, however, we began to attract bigger clients with much bigger budgets. Naturally, our company shifted toward targeting large corporate enterprises and working with a number of multinational corporations. Looking back, this change has been great for our bank balances and global reputation. However, it certainly wasn’t the easiest transition to make. Here are three things to consider before taking the leap: