How to spread an excellent idea

  1. Share
0 0

Bob Sutton, who wrote perhaps the only business book with a title a family newspaper cannot reprint, The No A**hole Rulehas gone decidedly more tame with his latest work. Scaling Up Excellence, released Feb. 4, is the Stanford professor's look at the challenge of sharing good practices, growing new business lines and scaling the size of a successful startup. Co-authored by Hayagreeva "Huggy" Rao, also a professor at Stanford, the book draws on examples from companies like Facebook and Kaiser Permanente to examine how great organizations spread and scale what really works.

Sutton says that while the book hasn't gotten as much mainstream attention as his prior book, it has led to more talks with executives at big companies such as Pixar and General Motors. "No one ever wanted me in their company to talk about The No A**hole Rule," Sutton says.

I caught up with Sutton by phone earlier this week while he was in New York. Our conversation has been lightly edited for length and clarity.

Community tags

This content has 0 tags that match your profile.

Comments

To leave a comment, login or sign up.

Related Content