Make tough decisions by seeking excellence not perfection

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Clearly, making decisions is easier for some than others, and it’s human nature to put off hard decisions. But there’s nothing easy about being a business owner, including having to make lots of decisions that are difficult, frightening, and sometimes even professionally and financially perilous. Failure to make tough decisions by any CEO could lead to, well, failure. But the impact of avoiding the tough calls is more treacherous for a small business CEO for at least two reasons: recovery options for small firms are limited, and the speed of Main Street marketplace judgment on indecision will take your breath away.

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