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Ten Popular Digital Marketing Jobs In 2024

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As we are developing more and more through this digital age, marketing has shifted and evolved from traditional methods to more modern ones. With the tools and access we have to technology, there are endless possibilities for our creativity to be infused into all areas of marketing. When we implement these techniques, it can bring greater convenience, more specialization, and an increase in return on investments. 

Because of this new marketing method, we can now reach people through online channels to sell our products or services. We have a chance to connect with people on a more personal level that is unlike our typical conventional practices. The upside to this, however, is that there are plentiful job opportunities available to us to fill these positions. We’ll touch upon 10 popular careers within digital marketing and how they each play a role in the entirety of marketing, as well as skills that are necessary for the different roles.

Different Types of Digital Marketing 

This list is not comprehensive, as there are many more careers out there, but these are just a few of the popular ones that are surfacing:

Search Engine Optimization (SEO)

SEO marketing is centered around the visibility of a website when searched, whether it’s paid or unpaid/organic searches. It involves activities such as keyword research, optimizing landing pages, tracking analytics, and experimenting with content strategies just to give some examples. The goal is to increase organic traffic by making small changes to things internal and external to the website.

  • Types of SEO marketing: On-page, off-page, and technical 
  • Skills necessary: project management, programming skills (HTML), Microsoft Excel, keyword research, link-building, data analysis 
  • Average salary: $61,000 per year (in the U.S.)

Social Media Marketer

People who work in social media are generally those who specialize in working with different platforms such as Instagram, Facebook, TikTok, YouTube, etc. They have skills that can be transferred and may even carry out tasks that include curating content, keeping up with trends, maintaining brand image, engaging with users, and monitoring performance.

  • Platforms you might work with: Instagram, Facebook, LinkedIn, TikTok, YouTube, Twitter
  • Skills necessary: communication, creativity, customer service, content curation, data analytics, efficiency, project management
  • Average salary: $46,000 - $84,000 per year depending on experience

Email Marketing Specialist

Emails are another way to market, connect, and communicate with prospective customers. Many purposes involve promoting a specific product or service, converting potential customers to loyal customers, and increasing brand awareness. This can be done through newsletters, promotions/discounts, welcome emails, confirmation emails, birthday rewards, surveys, and many more.

  • Email marketing services you might work with: Sender, Mailchimp, Hubspot, Constant Contract, Brevo 
  • Skills necessary: HTML, CSS, copywriting, customer relationship management (CRM), email design, lead nurturing
  • Average salary: $65,000 - $83,000 per year

Content Manager/Specialist

As a content marketer, you may encounter working with organic marketing techniques that include other fields of digital marketing for instance creating blogs, website visuals, infographics, videos, social media posts, and things of similar nature. There is generally a content calendar to organize and plan for the creation, publishing, and sharing of content.

  • Skills necessary: strategic planning, project management, content creation, editing/proofreading, creativity, leadership, client-facing
  • Average salary: $57,743 per year

Influencer Marketing

This type of social media marketing is for individuals who enjoy promoting a brand or service. Usually, these individuals focus on niching down to a specific category, building a following, and advertising through the posts and content they create. Depending on the time and resources available, companies can source out influencers or become influencers themselves.

  • Skills necessary: communication, relationship building, consistency, strategy development, video editing skills 
  • Average salary: $65,432 per year

Graphic Designer

People who want to work as graphic designers must be able to convey messages and feelings through visually appealing designs. They must have the creative ability to adapt to a brand’s mission/goals and communicate that into their work. Graphics may be used for the website, social media platforms, content visuals, and advertisements. The people who fill these roles are hard to come across because there are many technical skills required.

  • Skills necessary: Typography, Adobe Illustrator, coding, photoshop, color theory
  • Average salary: $59,000 - $100,000 per year depending on skill level

Data Analyst

This sector of digital marketing deals with collecting, analyzing, and making informed decisions when presented with data. This can come from trends, analytics from social media, campaigns, targeted marketing, website data, and customer data. Analysts can make sense of large volumes of data and provide data-driven feedback and advice that can be applied to improve the company’s strategy. Depending on what the goal is as well, you may specialize in different areas.

  • Skills necessary: Python, SQL/NoSQL, Microsoft Excel, data visualization/cleaning, statistical programming languages, machine learning, data management 
  • Average salary - $87,944 per year

Web Designer

Web design plays a pivotal role in marketing because this is where you showcase your brand and who you are, what services or products you offer, and how you communicate with customers. This medium, if designed effectively with visually appealing elements and user-friendly interfaces, can generate leads, conversions, and trust.  

  • Skills necessary: Coding software, design, typography, color theory, user experience (UX), graphic design, copywriting, SEO 
  • Average salary: $50,000 - $91,000 per year

Paid Media Strategist (PPC)

Pay-per-click (PPC) marketing refers to a type of digital advertising where advertisers will pay for each time someone clicks on their ad. Companies can bid on keywords and have their ad placed in different areas of the search engine results page (SERP). Someone who works in this field will oversee everything regarding advertising, campaigns, KPIs, budgeting, and many other factors.

  • Skills necessary: statistics, AdWords, ad copywriting, design (landing pages), e-commerce, storytelling, communication
  • Average salary: $44,000 – $120,000 per year

e-Commerce Manager

Similarly to a marketing manager, someone who works in e-commerce will take on some of the same roles. They focus more on maintaining the company’s online store and digital presence. They must know their products very well and how to sell them effectively to customers, ensuring a smooth transaction. 

  • Skills necessary: web design, market research/analysis, leadership, customer service, automation, SEO, A/B testing, Google Analytics
  • Average salary: $66,000 - $130,000 per year

After discussing the different kinds of jobs available within the realm of digital marketing, there are still many more out there. Even with the ones mentioned, many of these jobs overlap in their skill set, and this makes it easy to transfer from one area to another. Regardless of the pathway you decide to take, every job has a significant purpose and place within marketing.

How Do I Make A Decision?

  • Analyze your skill set and your willingness to attain more
  • Apply and sign up for internship/apprenticeship opportunities
  • Research and explore on your own

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