eCommerce Manager (Ref#064)

• Austin, TX
• Full-time
• Published: 2024-03-01 22:35:13Z

JOB DESCRIPTION

For more than 15 years, our company has empowered and inspired people worldwide to Live Better.

Headquartered in Austin, Texas, our company takes its mission to help people live healthier and better seriously. As a manufacturer of high-quality air purifiers, we are a brand that delivers superior results. However, we compete in a marketplace marked by consumer confusion, false claims, and inferior performing units. Dispelling this confusion and helping our company carve out a well differentiated position while educating consumers about our product’s unique attributes, capabilities and efficacy is our main priority. Through quality products, impeccable customer service, unique brand positioning, and innovative marketing, we seek to serve 100 Million customers and become a leader in air purification.

As an eCommerce Manager at our company, you will be responsible for managing our online presence and driving revenue growth through our .com Shopify site. You will work closely with the marketing, IT, developer, and product teams to create and execute a comprehensive eCommerce strategy that aligns with our business objectives.

RESPONSIBILITIES

• Develop and implement eCommerce sales and marketing strategies to increase online revenue and profitability on Shopify Platform. Improve core site performance metrics like CVR, AOV, load speeds, bounce rate, time on page, etc.
• Manage cross-functionally across web development, graphic design, CRO, UX/UI and marketing teams as pertains to site development and content (several agencies who provide these services currently)
• Monitor sites and make changes based on inventory, web sales, and promotions.
• Maintain strong understanding of customer experience data (abandoned cart, top products, AOV, hot pages) and implement educated marketing strategies.
• Develop & analyze all weekly, monthly, quarterly reports including selling, site metrics and shop performance recaps to highlight trends in order to react quickly to needs, voids and opportunities within the ecommerce business.
• Partner with web development, marketing, graphic design, and social media teams to ensure all deliverables and deadlines are met for site refreshes.
• Optimize and evolve site apps to increase revenue and improve customer experience.
• Develop digital marketing campaigns for new products and content launches for the company.
• Maintain awareness of email marketing trends, acquisition channel tactics, modern digital customer journeys, and the nature of an integrated e-commerce journey
• Develop and maintain reporting on market e-commerce and CRM performance.
• Develop CRM Strategies integrating online and offline channels, focused on recruitment and loyalty.
• Support markets in roll outs of all digital technologies and programs whether on or offline
• Ensure the brand standards and values are consistently implemented across site.
• Work on strategic content marketing plan and deliver digital assets for all business driving initiatives.
• Build online presence through development of new marketing sites, in partnership with markets, zones, agencies and IT teams.

QUALIFICATIONS

• Bachelor's degree in business, marketing, or a related field.
• 5+ years of experience in eCommerce management, preferably in a B2C environment.
• Strong knowledge of eCommerce platforms, specifically Shopify.
• Proven track record of driving online sales growth and profitability.
• Competency with working across agencies and internal partners to achieve goals and timelines.
• Experience in developing and implementing digital marketing campaigns.
• Strong analytical skills with the ability to use data to drive decision-making.
• Excellent communication and collaboration skills with the ability to work cross-functionally.
• Self-motivated with a strong attention to detail and ability to manage multiple projects simultaneously.