Marketing Communications Manager (Ref#031)

• Atlanta, GA
• Full-time
• Published: 2021-12-13 19:15:11Z

JOB DESCRIPTION

The Marketing Communications Manager will serve as a key member of the Marketing Team. S(he) will be responsible to develop and execute marketing campaigns across multiple channels and platforms for existing and new test services/products; build brand presence, and ensuring customers and potential customers receive our message, resulting in the generation of sales leads. The Marketing Communications Manager will collaborate cross-functionally, specifically with the marketing, sales, clinical and R&D teams, and communicate campaign updates regularly.

RESPONSIBILITIES 

• Interact with physicians, employees and clients in a positive manner consistent with the mission and values of the company
• Become subject matter expert in disease states and services
• Develop content and messaging for collateral through clear writing and proof reading to ensure message is easily understood; (work collaboratively with design and social media team members for layouts and finalization)
• Manage collateral packaging and launch process
• Work with advisory/consultant team on developing educational content
• Conduct voice of customer / market research for marketing; additionally work with R&D on new product launch VOC
• Coordinate with sales team on feedback and activities
• Research and assess competitive landscape and market trends
• Track and report on competitive intelligence and metrics for all brands and target markets
• Support with Conference/Event planning and management
• Manage projects and third party vendors

QUALIFICATIONS

• Minimum undergraduate degree; Major in Marketing, Business, or Sciences
• 3-5 years in marketing / product management
• Strong writing and communication skills
• Campaign development and management experience (offline and digital)
• Collateral development experience
• Excellent PowerPoint / Microsoft Office skills
• Experience with Marketing Automation software tool (Pardot or other)
• Strategic thinking
• Healthcare services, Med device, or pharma experience a plus
• Lab, podiatry or dermatology experience a plus

BENEFITS

• Salary: $100,000 - $110,000