JOB DESCRIPTION

The Marketing Communications Manager will serve as a key member of the Marketing Team. S(he) will be responsible to develop and execute marketing campaigns across multiple channels and platforms for existing and new test services/products; build brand presence, and ensuring customers and potential customers receive our message, resulting in the generation of sales leads. The Marketing Communications Manager will collaborate cross-functionally, specifically with the marketing, sales, clinical and R&D teams, and communicate campaign updates regularly.

RESPONSIBILITIES

Interact with physicians, employees and clients in a positive manner consistent with the mission and values of the company
Become subject matter expert in disease states and services
Develop content and messaging for collateral through clear writing and proof reading to ensure message is easily understood; (work collaboratively with design and social media team members for layouts and finalization)
Manage collateral packaging and launch process
Work with advisory/consultant team on developing educational content
Conduct voice of customer / market research for marketing; additionally work with R&D on new product launch VOC
Coordinate with sales team on feedback and activities
Research and assess competitive landscape and market trends
Track and report on competitive intelligence and metrics for all brands and target markets
Support with Conference/Event planning and management
Manage projects and third party vendors

QUALIFICATIONS

Minimum undergraduate degree; Major in Marketing, Business, or Sciences
3-5 years in marketing / product management
Strong writing and communication skills
Campaign development and management experience (offline and digital)
Collateral development experience
Excellent PowerPoint / Microsoft Office skills
Experience with Marketing Automation software tool (Pardot or other)
Strategic thinking
Healthcare services, Med device, or pharma experience a plus
Lab, podiatry or dermatology experience a plus

BENEFITS

Salary: $100,000 - $110,000

Adilstone Group

Marketing Communications Manager (Ref#031)

Application

Adilstone Group